For DUNKIN’s 2026 New Year gift box collection, Shinyoung Kim focused on capturing the hopeful spirit of a new beginning while staying true to the brand’s warm and approachable identity. She incorporated traditional Korean motifs—including kite flying, Hanbok, magpies, and pine trees, throughout the illustrations, creating a playful “hide-and-seek” experience that invites customers to discover charming details. Rendered in her signature warm palette and expressive drawing style, the packaging brought a sense of comfort, celebration, and seasonal joy, offering customers a memorable visual experience in DUNKIN stores nationwide.

Illustration for Farmer Gracy for their 2025 spring bulb collection. The illustration will be printed on the back of every purchase order in the box sent to customers

Hortus Botanicus, Leiden.

DSW is the health insurer where everyone is welcome. The message is to seek connection with one another. Peter van Dongen has created another beautiful series of posters in his recognizable clear-line style.

Christmas abundance, a time for self-care, writing love letters, and enjoying delicious food. Illustrations created for Studio Sturzenegger.

Nederlandse Loterij.

Marineda shopping mall.

Illustration for Farmer Gracy for their 2025 summer bulb collection. The illustration will be printed on the back of every purchase order in the box sent to customers.

Dongwon is one of the largest process food product brands in Korea. For their seasonal packaging, they wanted to visualize ‘hope’ and this packaging design will help a hundred thousand hearts delivered with cheering messages.

Following last year, I made a lovely video for Snapchat to celebrate White Day. In Korea and Japan, we celebrate White Day which is for boys to give sweet candies as a gift to their lover. I made a short looping animation, a filter, and stickers for the holiday White Day which will be shared and viewed by Snapchat users in Korea and Japan.

Mele Kalikimaka, Hawaiian way of saying Marry Christmas. Just like lyrics from a carol, Christmas is my favorite holiday of the year. For this year, I wanted to do something different. Imagine a sunny Christmas. For some it might not be too new, but for me it was quite interesting. I had fun imagining how it would be to enjoy Christmas in a sunny season and looking forward to the next year where I actually can have one.

De Standaard, Belgium.

Margriet Magazine.

Festive packaging 2023, the year of the Rabbit. Agency: SuperUnion.

Invitation to Rutgers & Posch’s ‘Summer drinks’ party.

Illustration for the spare parts service of Volkswagen Group. Applied to brand merchandising products related to summer. Agency: Proximity.

Packaging illustrations for a special edition for the summer season.

Illustrations for 2021 calendar for Paradores de Turismo de España. AD: Nacho Padilla.