The power of words – Art Associates Amsterdam

Title

The power of words

Artist

Cristina Guitian

Discipline(s)

#Illustrations

Style(s)

#Conceptual #Handmade #Typography

Subject(s)

#Kids

ABOUT THIS WORK

McDonald’s Billboards The Power of Words was a playful commission encouraging positive change. It was part of a McDonalds Happy Meal ® campaign in Germany gifting books related to inner growth. The posters showcase sentences that encourage children to be better humans, look after the environment and seek positive transformation.

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OTHER WORKS BY Cristina Guitian

Climate Change

This illustration is created for Cannock Chase Council. It’s for a pioneering community-led program aimed at transforming this district towards a greener, fairer, and wiser future by reducing the carbon footprint of the area and fostering empathy with nature and the biodiversity of the entire region.

Future Humans

Part of the book series What’s the issue? The series tackles current subjects, with a focus on critical thinking, debate and encouraging one’s own informed opinions. It is aimed at teenagers but suitable for everyone.
Future Humans reflects on what the future might be like with advancements in technology. With a focus in evolution, it provides hypotheses on how we might control and change our minds and bodies in future times, the treatment of disease and disability and our relationship with death.

Air B&B

Sustainable Future

Mural painted for Hall&Partners as part of the Marketing research event Quirk’s at InterContinental London – The O2

KNOV Magazine

Design Council

Illustrations based on the Artificial Intelligence (AI) Design Skills, Principles and Practices workshop run by the Design Council in January 2020.

Beyond

Part of the Micro-provocations initiative commissioned by Architecture 00 and Central YMCA.
With wellbeing as the central subject, 12 artists were invited to create art interventions at the YMCA Club provoking people to think about wellbeing in a different way.