Laurence Whiteley’s amazing landscape illustrations for Dutch Seafood packaging.
The new design stands out in the seafood category that is dominated by private labels, where most products are interchangeable. This new brand shows consumers whether they are buying the right product and where it’s from.
Landscapes from: Honduras, The North sea, Greenland, Argentina and Guatemala.
A screen print made for the 59 Parks project celebrating the USA’s national parks.
In Wild Cards, you attract animals from a variety of cunning species, offering them beautiful habitats to live in. The aim is to collect majorities of different species of animals by bluffing and outbidding the other players.
Labels, gift box and website design for various brands of the Navy Island Rum Company.
Floor plan made for Cono Kaasmakers from the Beemster. The map shows the area where the factory is located and it’s biodiversity.
Together with London based agency Bread Collective, Aart-Jan did the branding for Welsh festival GreenMan 2017.