Heineken Fusion – Art Associates Amsterdam

Title

Heineken Fusion

Artist

Fred van Deelen

Discipline(s)

#Packaging

Style(s)

#Handmade #Pen and ink

Subject(s)

#Food & Drink #Packaging

ABOUT THIS WORK

Handmade illustration for new Heineken beer with zesty citrus & natural juniper flavour

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ArtAssociates_Heineken Fusion_Fred_Deelen

OTHER WORKS BY Fred van Deelen

Masterpieces

For Zuivelhoeve, Fred van Delen created three stunning masterpieces inspired by Vincent van Gogh and Johannes Vermeer.
Featuring reinterpretations of The Potato Eaters and The Milkmaid, the works celebrate craftsmanship, tradition, and authenticity — values at the heart of Zuivelhoeve. A beautiful fusion of art and heritage.

Frisse Wiend

For Texels, we had the pleasure of illustrating the new label for Frisse Wiend.
Exactly the kind of beer that tastes like long evenings and sunshine on your face.
And as always, Fred van Deelen perfectly captured that feeling in a vibrant summer illustration.

Affligem

illustration for Affligem special Abbey beer of the beautiful landscape surrounding the Affligem Brewery in Belgium

Heineken Mokum 750

Especially for Amsterdam’s 750th anniversary, Mokum, Heineken Studio brewed this beer. Fred created a typically Amsterdam skyline for the occasion.

Scotch Whisky investments

Now that some traditional asset classes are under pressure, investors are eagerly looking for alternatives. They increasingly find this in a category with exceptional returns: special single malt Scotch whiskies.

TheGood to be true

The Good is a strategic design agency focused on meaningful issues. By sharing their creativity, insights, and profits, they aim to make the world a better place for everyone—individuals and society alike. It’s the first (and certainly not the last) non-profit creative agency organized as an association. The Good exists for one stakeholder: The Greater Good. Their mission is to maximize benefits for society through an association model, prioritizing cooperation over competition. They always keep the bigger picture in mind.